Rockcastle Florist and BloomGal believe Flowers Bring Joy

There are so many studies supporting the theory that Flowers Bring Joy to people’s lives. Rockcastle Florist management is very committed to this act of caring. That being the case, co-owner Wendy Rockcastle with the help of her daughter Mary Ethel Rockcastle, created a local floral subscription service they named BloomGal.

Wendy Jones Rockcastle is a co-owner of Rockcastle Florist along with her Husband Keith. This is a highly renowned floral and gift establishment that has been in the Rockcastle family for more than 70 years. Similarly, Wendy is known locally for her creative taste, passion for tracking upcoming styles and trends, and love of collaborating with other local creative people. Furthermore, she can be found with a pug or a French bulldog at her feet dreaming up new designs for BloomGal and Rockcastle Florist.

Wendy believes that everyone deserves the joy and positive benefits of receiving flowers on a regular basis. After mulling over the idea of a floral subscription service for a while, she knew she had to pull the trigger on the idea when upstate NY was affected by Covid 19. With the help of her daughter, Mary Ethel Rockcastle, the duo wanted to bring more beauty to their friends and neighbors by offering the local floral subscription service, BloomGal.

Mary Ethel Rockcastle is a designer, illustrator, and photographer often working on too many projects at once. She graduated with a BFA in illustration from Parsons the New School for Design in 2015 and came back to live and work in her hometown of Rochester. She’s usually found sewing or snuggling her rescue dog.

Some of the benefits derived from Flowers are below:

  • Reduced stress
  • Increased positive energy
  • More optimistic outlook on life
  • Increased overall sense of happiness
  • Better sense of security

Flowers Bring Joy so please Nominate a Bloom Gal

Part of our mission at Bloom Gal is to highlight women in the community who inspire us. For instance, we shower them with love by highlighting them on our blog.

Do you know someone who would be a perfect Bloom Gal?

Tell us about them.


We have randomly featured one of our several BloomGals below. Her name is Bobbi Brennan and here is her story.

In addition to Bobbi’s four-year college education, she received her massage certification at the Onondaga School of Therapeutic Massage in Rochester ‘s Village Gate. While in school, she fell in love with pregnancy massage. So, after taking the boards and receiving her license, she continued her education to become trained through DONA International as a birth Doula.

“I believe massage therapy connects our mind, body, and spirit in a way that allows us to live up to our fullest potential- to live a healthy life full of love and happiness.” Says Bobbi.

Along with her extensive career in massage, she loves spending time with her family, husband and young son. Bobbi believes that every time a client comes back to her office they become more and more like family.

Her practice, Bodywork by Bobbi, is a staple for high quality massage in Rochester.



Bobbi Brennan

Beautiful Farm Fresh Flowers, Plants and Gifts

Rockcastle Florist has been serving the Finger Lakes area since 1951. We are a second generation, family owned and operated floral design firm. Many of the flowers we purchase come direct from domestic and international flower farms. Consequently, buying direct offers great advantages for our customers.

Above all, the flowers we sell are the finest, freshest, highest quality flowers available. Fresher flowers mean longer vase life for recipients of our products. In addition to fresh flowers, we offer the best selection of sympathy, get well flowers, wedding and event flowers in Rochester NY. Similarly, we offer great Valentine’s Day Bouquets.

Our bestsellers collection is an ideal place to start if you are not sure what to get as a gift for that special occasion or upcoming celebration. These are the most popular flower arrangements and most-ordered bouquets that we offer in our Rochester flower shop and Canandaigua florist location.

Local Same Day & Express Flower Delivery | Nationwide Same Day Flower Delivery



Burlap Chic Bouquet

Rockcastle Florist
870 Long Pond Road
Rochester, New York 14612
Toll Free – 1(800) 222-7790
Local – (585) 225-3640
Fax -(585) 225-0781