Rockcastle Florist purchases red roses farm direct

Rockcastle Florist is the best florist to purchase from when you need fresh Roses or any other floral products. Our team of award – winning Floral Designers has created rose arrangements of all types and colors.  As June is National Rose Month this is a great occasion to shop with Rockcastle Florist. While we sell the best roses in town, we also offer a tremendous selection of other products. Most recently, I was provided with a sensational article regarding roses that was written by the Chairman of the Society of American Florists. There is so much great information in the article, and it is so relevant for National Rose Month that I wanted to share it.

Roses are the most popular flower in the world, with over a billion stems sold annually. Over 250 million are produced for Valentine’s Day alone. They are popular because of their beautiful colors, shape and petal structure, as well as their lovely fragrance. While many landscape roses have 5 petals, hybrid tea roses, those produced for commercial cutting, can have up to 40 petals. Best of all, there are always new varieties to discover with over 150 rose species and thousands of fabulous cultivars.

June is National Rose Month, a perfect time for me to share with you some of my favorite varieties, not ranked, because they are simply too beautiful to pick a favorite.

  • Alabaster is a breathtaking, off-white rose with many soft, delicate petals.
  • Catalina warms my soul with creamy yellow petals that reveal sunshine as they open.
  • Ashley is a luscious pink rose that is not too pale and not too bold.
  • Juliet captivates me with a very interesting petal structure and perfect peach color.
  • Miyabi Wabara is a pink rose with a peach heart and wonderfully ruffled petals.
  • Free Spirit combines yellow, peach and pink in its countless petals. Just WOW!
  • Keep the water clean. Bacteria is our primary enemy and you can limit bacterial growth by rinsing the vase daily and refilling with water.
  • Cut stems with a knife or very sharp pruners. Dull scissors will pinch the Xylem and Phloem closed and restrict the uptake of water.
  • Use the flower food provided by your florist. The old wives’ tales about aspirin and pennies are lore and not based on any science. The food is most essential during the first two water changes, so do not worry if you run out.
  • If a rose wilts prematurely, do not trash it. Simply give it a fresh cut and submerge the entire rose in warm water for an hour or so. It will rehydrate and look great for many additional days.

Fun fact: Most of the world’s cut roses are grown in the mountains of Colombia and Ecuador. The altitude and proximity to the Equator means lots of year-round sunshine and the perfect combination of temperature and humidity.

Also, please remember that an open rose is not necessarily an old rose. Advancements in growing technology mean growers can leave the stem attached to the plant longer for better health and bloom development.

Therefore, we can deliver a fully developed, open rose that will perform well in the vase for 6-10 days. If you get one, follow my care instructions and enjoy the rose in its most beautiful open stages.

This month I hope you will join me in experiencing the joy of roses, both as a giver and receiver.  Happy Summer!

By Chris Drummond, AAF, PFCI

A third-generation florist, Chris grew up in Audubon, PA. He has been awarded Pennsylvania’s Florist of The Year, and currently serves as Chairman of the Society of American Florists.


5th Avenue Roses Bouquet

Send a dozen roses in style. This modern interpretation of a dozen roses is sure to be a stunner for any occasion.


Rockcastle Florist Celebrates National Rose Month

Rockcastle Florist purchases red roses farm direct. This ensures that all customers have access to the freshest, highest quality roses available. Ecuadorian red roses are truly special. Grown in the high mountains of Ecuador, where the rose bushes enjoy the perfect blend or moisture, sunlight and soil conditions. Our roses are longer stemmed for extended vase life and larger blooms. Each rose arrangement we create is backed by our 100% customer satisfaction guarantee.

We operate a beautiful floral design center in Canandaigua New York. Our firm also operates another wonderful design center in Rochester. Rockcastle Florist offers the best selection of beautiful, farm fresh flowers, plants and occasion themed gifts in the Finger Lakes.

The award-winning floral design staff here at Rockcastle creates gorgeous wedding and event flowers. We also offer the best selection of sympathy flowers in the Finger Lakes.

Be Happy Bouquet with Roses!

There are probably a million reasons this is such a popular bouquet. Of course, there are probably just as many reasons to send this cheerful arrangement. Full of happy flowers, this ceramic happy face mug will bring smiles for years to come. Especially when filled with that first cup of morning coffee or cocoa!



Rockcastle Florist offers beautiful roses to celebrate National Rose Month

870 Long Pond Road
Rochester, New York 14612
Toll Free – 1(800) 222-7790
Local – (585) 225-3640
Fax -(585) 225-0781